January 31, 2024
Introduction
Attention all creative minds and wordsmiths in the social media metaverse! Prepare to seize a fantastic opportunity to volunteer your talents and profoundly impact our community. Presenting the Social Media Public Service Announcement Competition, where we aim to raise awareness among mature audiences about the extraordinary benefits of animal-assisted therapy (AAT) dogs.
Here’s the scoop: Canine Concierge Corporation, an incredible nonprofit dedicated to providing free AAT Golden Retrievers, is launching their groundbreaking program in Fairfax, VA. And guess what? They want YOU to amaze us with your 30-second or 60-second video creations for TV.
This is your chance to spread joy, compassion, and motivation like wildfire while assisting Canine Concierge in raising an astounding $200,008 in its inaugural year! Imagine these funds’ impact on transforming lives, my social media friends.
So, unleash your talent, give free rein to your imagination, and let’s collaborate to make a genuine difference. Prepare to showcase your skills because this will be a massive feat! Just imagine the resume bragging rights if you emerge victorious!
With a TikTok-style energy, let the journey begin!
Public Service Announcement (PSA)
noun NORTH AMERICAN
1. A short message, broadcast, or video commissioned by a government agency or non-profit organization to raise awareness about an issue of public interest.
“They filmed a public service announcement calling for donations to aid the relief effort.”
Purpose
Increase community awareness of animal-assisted therapy (AAT) dogs, Canine Concierge, and fundraising.
Nonprofit Abstract
Canine Concierge Corporation is a community-based nonprofit charitable organization (IRS 501c(3) Pending) whose fundraising achievements through philanthropists, grants, sponsors, and donations will be directed towards hospitals, nursing homes, rehabilitation facilities, senior citizens centers, and police stations, allowing them to reserve time with our specially trained and certified animal-assisted therapy (AAT) dogs and their handlers, free of charge.
We are thrilled to announce the launch of our new animal-assisted therapy (AAT) dog practice in Fairfax, VA. We aim to raise $200,008 in our launch year to support those in need. The power of animals can profoundly impact the lives of those struggling with physical and mental health issues.
Our therapy dogs will provide a wide range of benefits, including lowering the risk and aiding recovery from heart attacks, strokes, and seizures; reducing stress, anxiety, and fear; lowering the risk of other ailments and diseases; creating calmness and lowering blood pressure; encouraging interaction and giving companionship; aiding recovery from those who have PTSD or other trauma; providing a respite from isolation or loneliness; offering comfort and reassurance; helping individuals recover from the loss of a loved one; and creating a sense of well-being and love.
Guidelines
1. Be funny, witty, and informative with your products, with a fundraising undercurrent.
2. A.I.-generated products are acceptable.
3. Review the rough draft PSAs for conceptual content: https://canineconciergecorp.org/psa
4. Do not include copyrighted visual or audio source material in your products.
5. Use only Golden Retriever breed dogs in video products.
6. Adhere to the allotted time for each submission. Do not reduce or exceed the 30 or 60-second timeframes precisely.
7. Feature the QR Code prominently or not at all.
8. Feature “canineconciergecorp.org” and/or “Public Service Announcement” at the end of video products.
9. Do not use the Canine Concierge telephone number in your video products.
10. Broadcast TV PSAs cannot directly or indirectly promote the sale of commercial products or services.
11. You should avoid direct appeals for funds in your product. For example, an explicit request for funds, such as “send your check to…or please make a donation…” is prohibited. Creative fundraising is encouraged.
12. Include one of the Canine Concierge Corporation logos at the end of the video products.
For Specifications and More Information:
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