Create, curate, and manage all publish content (images, video and written).
Develop and help manage online links and search engine optimization (SEO) efforts to drive traffic to sites
Manage social media properties (FACEBOOK, INSTAGRAM, TWITTER, REDDIT), including daily monitoring, posting, and content development.
SOCIAL MEDIA SPECIALIST REQUIREMENTS
Social media specialist requirements can be divided into basic requirements and required soft skills. The lists below show the most common requirements included in social media specialist job postings.
Requirements
1-3 years of professional social media experience
Proficient with major social media platforms and analytics software
Excellent verbal and written communication skills
Ability to work independently and with a team.
Required Soft Skills
Strong organizational skills and attention to detail
Creative problem-solving ability.
Adaptable to changing trends in social media
Passion for digital marketing and customer service